Pocono Raceway

Case Study:  Jumping into the drivers seat with a new client

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Beyond the motorsports industry, who knew that a family owned business in northeast Pennsylvania brought tourists into the Commonwealth from all over the United States and 13 different countries three times a year?  And that this same business built its own solar farm- the largest solar farm at a sports facility in the world- without any state aid?  And had an economic impact of $257.5M on the Commonwealth in 2013?  That was the challenge Pocono Raceway presented to Triad Strategies in the summer of 2013, so we jumped in the driver’s seat and hit the pedal. 

Pocono Raceway wasn’t just looking for recognition in Harrisburg, the folks from Long Pond wanted to build upon the relationships their grandfather and track-founder, Doc Mattioli, built over the years with local representatives and senators who were more like friends than business colleagues.  Pocono Raceway was looking for a partnership, and Triad Strategies government relations team took to the halls of the Capitol to make it happen.  A late amendment to a small games of chance bill allowed the Track to host 50/50 raffles to benefit its affiliated charities.  Knowing the importance of a transportation funding package that would provide safe roads and bridges throughout Pennsylvania, Pocono Raceway helped us educate lawmakers on need for the bill and explain how it would help shorten ingress and egress times for race fans by widening a local highway near the track.  Recognizing the similar fan base between motorsports and sportsmen, Triad steered Pocono Raceway to state agencies like the Department of Conservation and Natural Resources and the Fish and Boat Commission to talk about cross-marketing strategies that benefited both the Track and the Commonwealth.  Identifying the advantageous relationship between racing and tourism, Triad and Pocono Raceway maneuvered their way through the Department of Community and Economic Development to get the Track a position on the new PA Tourism Partnership Steering Committee. 

The_Finish_Line.JPGFast forward to 2014, the Governor heard about the economic impact study that Pocono Raceway had commissioned and wanted to share in announcing the impressive results, so Team Triad shifted gears to plan a press conference in Harrisburg in March 2014 with the Governor Corbett’s Office.  It was an opportunity for Pocono Raceway to wave the green flag for the start of the NASCAR and INDYCAR seasons and talk about its improved partnership with Pennsylvania in terms of tax dollars and promoting what the region and the Commonwealth have to offer fans. 

And there’s no yellow flag in sight to slow down Pocono Raceway and Triad Strategies.