Triad Strategies http://www.triadstrategies.com/ A new kind of public relations firm Wed, 12 Mar 2008 10:54:00 EDT en-us First poll since OH, TX primaries shows Hillary leading Obama by 14 points, beating McCain HARRISBURG (March 12) – In the first Pennsylvania-based poll released since the Texas and Ohio primaries, U.S. Sen. Hillary Clinton of New York leads U.S. Sen. Barack Obama of Illinois among likely Democratic voters by a 45 to 31 margin with 19 percent undecided, according to numbers released this morning by Triad Strategies, LLC, and Susquehanna Polling and Research.

The Spring Triad/Susquehanna Poll was conducted between March 5 and 10 among 700 registered and active voters.  The pollsters also interviewed additional registered Democrats in order to create a sample of 500 interviews for the Clinton/Obama matchup in order to increase the reliability of the data.

Looking ahead to November, the basic 700 voters interviewed split over who would get their vote depending on who wins the Democratic nomination.  With Clinton as the nominee, Pennsylvania voters interviewed would go for Clinton by a slim, 47-44 margin over the apparent Republican nominee, U.S. Sen. John McCain of Arizona.  If Obama is the Democratic standard-bearer, voters would give McCain a 45-41 advantage over the Illinois Senator.

“We wanted to get this poll in the field as soon as possible to see what effect, if any, the votes in Ohio and Texas might have had on Clinton’s early lead among Pennsylvania voters,” said Roy Wells, President of Triad Strategies.  “It appears that – in part buoyed by the Ohio and Texas wins – her support remains strong in Pennsylvania.”

James Lee, president of Susquehanna Polling and Research, said increasing the sample of Democratic voters 500 was necessary to boost the polls accuracy and ensures that Clinton’s lead is statistically sound.  “With a 500 voter sample, you can say that not only is she ahead at this point but that it is a strong lead coming in the latter stages of a long primary season,” Lee said.

Wells said Clinton’s strength in Pennsylvania is similar to her showing in Ohio.  “She is winning due to her support among older voters, blue collar ‘Reagan Democrats,’ those with less than a college education and lower income households,” Wells noted. “Obama is winning with the state’s younger voters, the more affluent and in the inner cities.”

Geographically, Clinton leads in Northwest Pennsylvania, 41 to 27, in the Southwestern counties around Allegheny County, 59 to 10, in the state’s “T” – which includes the Johnstown/Altoona television market, 50 to 24, and in the Northeast, 56 to 18.

Obama leads only in the Harrisburg/South Central region (37 to 33) and Philadelphia (49 to 30), while the Philadelphia suburban counties of Bucks, Chester, Montgomery and Delaware lean for Clinton by a 42 to 35 margin. 

            “For Obama to close this lead, he'll need to rely on huge turnout of new voters since Pennsylvania is a closed primary,” Lee said. “He'll either need to win the Southeast by a big margin, or cut into Clinton's lead with Reagan Democrats by stressing that he is the best candidate to address economic anxieties like free trade, the loss of manufacturing jobs and health care.  Failure to do this means Clinton could win the state by a bigger margin than she carried Ohio.”

The only other statewide race on the April 22 Primary Election ballot is the Democratic race for state Treasurer.  Among Democratic voters (500 interviews), a whopping 82 percent said they are undecided for whom they would vote for state Treasurer (the vacancy created last year when then-Treasurer Bob Casey moved up to the U.S. Senate).  Among those who have made a choice, a large plurality appear to prefer state Rep. Jennifer Mann of Lehigh County over former state Rep. John Cordisco of Bucks County, Montgomery County businessman Rob McCord or community activist Dennis Morrison-Wesley of Philadelphia.  The split was Mann, 8 percent; Cordisco, 2 percent; McCord, 3 percent; and, Morrison-Wesley, 2 percent.

Reflecting national concerns about the state of the economy, respondents to the Triad/Susquehanna Poll identified the economy, jobs and unemployment as the most important problem facing Pennsylvania today (28 percent) with taxes at Number 2 (19 percent) followed by healthcare and prescription drugs (8 percent) and education and schools (7 percent).

Among the general sample (700 voters), 46 percent say the country is “in recession now” with an additional 34 percent saying we “will enter recession in the next several months.”  Only 17 percent believe we “will avoid recession.”  Similar numbers were expressed about the state economy with 37 percent saying we are in recession now; 36 percent saying we were facing recession in coming months and 22 percent saying we will avoid recession.

When asked about the best ways to stimulate job creation and economic development, 28 percent identified lowering business and personal income taxes.  Another 17 percent said repairing and expanding the state’s infrastructure including roads, bridges and highways while offering guaranteed healthcare coverage for all Pennsylvanians ranked third at 16 percent.  A total of 15 percent chose creation of an energy independence fund to bolster the state’s production of alternative fuels while 13 percent voted for increasing state funding for public education.  Only 1 percent said providing funding for new sports stadiums, convention centers and other community projects was the best way to stimulate jobs and economic development.

Infrastructure concerns were reflected as well by poll participants when they were asked to rank the overall condition of roads, bridges and highways in their areas.  A total of 79 percent ranked the conditions as fair and poor while only 21 percent gave roads, bridges and highways a good or excellent rating.

A total of 78 percent said they would “support an increase in state funding to improve the state’s roads, bridges and highways,” in light of a transportation study commission report identifying a need for some $1 billion a year for repairs and upgrading.  Only 16 percent said they would oppose an increase in spending.  A total of 85 percent said the state needed to address the transportation funding “even if it means increasing taxes or fees or making cuts in other programs.”

A clear majority of voters interviewed (56 percent) said they were willing to pay more – from $8 to $20 a month – for better roads and bridges.  A total of 39 percent said they would pay $8 a month more; 11 percent said $15 a month; and, 6 percent said $20 a month.  A total of 32 percent said we do not need to repair or expand the highway system in Pennsylvania so they wanted to pay nothing more.

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Wed, 12 Mar 2008 10:54:00 EDT http://www.triadstrategies.com/news/first-poll-since-oh-tx-primaries-shows-hillary-leading-obama http://www.triadstrategies.com/news/first-poll-since-oh-tx-primaries-shows-hillary-leading-obama http://www.triadstrategies.com/news/first-poll-since-oh-tx-primaries-shows-hillary-leading-obama
2008-2009 Budget Report: Legislative Interviews Watch the videos.]]> Wed, 20 Feb 2008 14:46:00 EST http://www.triadstrategies.com/news/2008-2009-budget-report-legislative-interviews http://www.triadstrategies.com/news/2008-2009-budget-report-legislative-interviews http://www.triadstrategies.com/news/2008-2009-budget-report-legislative-interviews Triad's offices featured in Harrisburg Magazine Thinking Outside the Box
Harrisburg Magazine January 2008
By Todra Payne

Download Full Article [pdf file]

No one questions when a trendy ad agency unveils curved walls slathered in silver and lavender faux leather wallpaper; but what happens when a government relations and communications firm embraces such contemporary style? According to Roy Wells, President and Managing Director of Triad Strategies, his clients respond with curiosity, but never negativity.

 "When our doors open, it's not the typical space," Wells shares. "It surprises people. Curved walls aren't too common."

It's not just the contoured walls that set Triad apart. There's the overall feel that is somewhere between the Starship Enterprise and a London fashion house. The futuristic furniture shapes, the creative combination of metals, stone and wood along with the fun carpet and wall textures take the office to an unexpected level.

"We don't think of ourselves as a traditional government relations firm," Wells says. "We wanted to create a space that was more creative. We wanted an atmosphere filled with energy."

Triad Strategies didn't always look so fashionable. Before moving into their Pine and Front Street location, Triad was housed in a more traditional space with standard box offices and wood trim. When the company needed a new business address, the decision makers felt it was time to reinvent their company's image in the market place. One way to do that was through office decor. They wanted a setting that was modern, but comfortable; rich but  not over the top. The finished product has been a statement to clients as well as to new hires.

"The first time I walked into this space, I was like Wow!" says Paul Hindmarsh, Triad's Director of Operations. "I'd come from state government where everything was gray I saw the open environment and immediately it conveyed 'Think outside the box.' The space helps people to think creatively".

For clients who are uncomfortable with too much creativity, Triad has dedicated one conference room to a more traditional theme. It is rarely used.]]>
Fri, 11 Jan 2008 09:52:00 EST http://www.triadstrategies.com/news/triads-offices-featured-in-harrisburg-magazine http://www.triadstrategies.com/news/triads-offices-featured-in-harrisburg-magazine http://www.triadstrategies.com/news/triads-offices-featured-in-harrisburg-magazine
PA Dental Association supports fluoride for public water systems watch the Comcast Newsmakers interview of the PDA’s Immediate Past President, Dr. Linda Himmelberger.]]> Fri, 07 Sep 2007 10:53:00 EDT http://www.triadstrategies.com/news/pa-dental-association-supports-fluoride-for-public-water-systems-2 http://www.triadstrategies.com/news/pa-dental-association-supports-fluoride-for-public-water-systems-2 http://www.triadstrategies.com/news/pa-dental-association-supports-fluoride-for-public-water-systems-2 Valentine's Day Storm, Budget and Taxes make a ding in Ed Rendell's Teflon Shell A poorly-handled winter storm cleanup, a $2 billion state budget “structural deficit” and a proposed hike in the sales tax have put a small dent in the popularity of Gov. Ed Rendell, according to a poll taken just days after the St. Valentine’s Day snow and ice debacle that closed interstates in the eastern part of the state.

The new Triad Strategies/Susquehanna Polling survey (download the results) showed Rendell’s approval rating at 54 percent, down somewhat from his career high of 59 percent recorded in the Fall Triad/Susquehanna Poll, shortly before his landslide re-election over Republican Lynn Swann.

 Highlights of the survey of 700 registered and frequent Pennsylvania voters conducted between Feb. 15 and 20:

  • Rendell’s approval rating in the February survey stood at 54 percent, 5 points off his career high 59 percent approval rating he clocked in October 2006 while he was spending millions on commercials to promote his landslide re-election.  In fact, the 5-point gap is only slightly above the survey’s 3.7 percent margin of error.  The February 2007 mark is also substantially higher than the 49 percent approval he received in the April 2006 poll.
  • On his initiatives to plug the state’s revenue gap, he faces an uphill fight on the concept of increasing the state sales tax from 6 to 7 percent and a steeper climb to win support for his proposal to lease the Pennsylvania Turnpike to set up a trust fund that could return as much as $1 billion a year in earnings to the state to meet transportation and transit needs.
  • His proposal to help reduce health care costs by encouraging hospitals and others to set up urgent care clinics to provide an alternative to costly trips to hospital emergency rooms got a very positive response with 77 percent saying they were likely or very likely to use such facilities.
  • A total of 61 percent applaud his proposal to increase state funding for pre-kindergarten education programs by $75 million (30 percent oppose).
  • Windmills – part of the Governor’s alternative energy initiatives – also won strong support with 78 percent in favor compared to 11 percent opposed and 10 percent undecided.
  • The approval rating for the state legislature remains at relatively low ebb.  Overall, 30 percent of Pennsylvania voters surveyed said they approve of the job the state House and Senate are doing in Harrisburg.  A total of 45 percent disapprove.  On the plus side, it seems to be on an upward trend with the approve/disapprove ratio moving from 23/52 in April 2006 to 28/50 in October 2006 to 30/45 in February.

“A lesser political leader would have been badly bruised by what happened in February,” said Roy Wells, president of Triad Strategies. “A budget with a huge ‘structural deficit,’ a proposed increase in the state sales tax and a botched clean-up of a major snowstorm yet he takes only a hit of a few percentage points.  That’s impressive.”

 The survey director, James Lee, president of Susquehanna Polling and Research, “He takes a hit in most regions of the state but continues to be show strength in Philadelphia and the southeastern counties..”  He noted that where the highway closures hit hardest – the Anthracite Region, the Poconos and the Lehigh Valley – Rendell’s approval/disapproval ratio in April 2006 was 51/37.  His popularity peaked in the October 2006 poll at 62/27.  In the February poll, he registered 42-38.

The poll indicated that Pennsylvania voters remain concerned about taxes.  One in three voters say that taxes are the single most important issue they want officials in Harrisburg to address.  In the Northwest, where the Governor’s popularity is high, only one in four voters see taxes as the biggest issue.  In the South Central Pennsylvania and Southwestern Pennsylvania counties outside of Allegheny County, where 42 percent and 41 percent of the voters identified taxes as the top issue, Rendell’s approval rating has ebbed 39 and 42 percent.  In Philadelphia, the Rendell stronghold, only one in eight named taxes as the top issue with one in four choosing drugs, crime and violence as the biggest problem for Harrisburg to tackle. 

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Thu, 01 Mar 2007 19:00:00 EST http://www.triadstrategies.com/news/valentines-day-storm-budget-taxes-ding-rendell-shell http://www.triadstrategies.com/news/valentines-day-storm-budget-taxes-ding-rendell-shell http://www.triadstrategies.com/news/valentines-day-storm-budget-taxes-ding-rendell-shell
Gov. Rendell unveils sweeping healthcare reform Governor's Office of Health Care Reform.]]> Thu, 18 Jan 2007 14:12:00 EST http://www.triadstrategies.com/news/rendell-unveils-sweeping-healthcare-reform http://www.triadstrategies.com/news/rendell-unveils-sweeping-healthcare-reform http://www.triadstrategies.com/news/rendell-unveils-sweeping-healthcare-reform Triad hires Ron Boston
As Legislative Director for the Pennsylvania Department of Community and Economic Development, Boston developed extensive experience and relationships in the Capitol as well as a deep understanding of the administration’s blueprint for growing the state’s economy. Boston also has a keen sense of the business community’s priorities, having worked on many of DCED’s top initiatives.
 
“Ron has a great background and anyone who has worked with him knows he has a first-hand understanding of how things get done in the Capitol,” Wells said. “Ron has been a major force on behalf of the governor and DCED so he brings an entirely new dimension to the table. We’re thrilled he has agreed to join our team.”

While at DCED, Boston participated with Gov. Rendell’s team and the four caucuses in the development of the governor’s $2.3 billion economic stimulus package. He also served as the Department’s liaison to the newly-created Commonwealth Finance Authority.

“The major focus of this administration and this General Assembly has unquestionably been on job creation and retention. There are so many new initiatives and programs that have been launched to build entirely new industries in this state and Ron has been there from the outset,” said Peter Yaffe, Triad’s senior vice president for government affairs. “Ron will be a great asset for our clients moving forward.”

Prior to joining DCED, Boston worked for a decade on the Hill, most recently as Executive Director of the Northeast Democratic Delegation for the House of Representatives. In that role, he prepared legislation, testimony, and press releases for lawmakers. He also staffed Committee meetings in Harrisburg and Northeastern PA; and monitored funding opportunities for delegation members. He also worked as a Research Analyst for the House Democratic Caucus. His duties included drafting bills and amendments, researching key issues for caucus members and prepping members for Committee hearings.

Boston started his career in Harrisburg as a legislative intern in 1993 for Sen. John Gordnerwhen Sen. Gordner was a member of the House of Representatives. Boston earned his Master’s of Public Administration at Pennsylvania State University in 2000 and his B.A. in Political Science at Dickinson College in 1993. He graduated Magna Cum Laude from Dickinson and is a member of the Phi Beta Kappa. 

Contact: Peter Yaffe 717.635.2310.]]>
Mon, 24 Jul 2006 09:41:00 EDT http://www.triadstrategies.com/news/triad-hires-ron-boston http://www.triadstrategies.com/news/triad-hires-ron-boston http://www.triadstrategies.com/news/triad-hires-ron-boston
2006-2007 Budget Highlights
Provided below is a PDF summary of budget highlights and the key line item appropriations it contains.

Download 2006-2007 Budget highlights
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Thu, 06 Jul 2006 09:42:00 EDT http://www.triadstrategies.com/news/2006-2007-budget-highlights http://www.triadstrategies.com/news/2006-2007-budget-highlights http://www.triadstrategies.com/news/2006-2007-budget-highlights
The 'Diamond Factor' practically invisible in first poll since self-proclaimed reformer promises run for governor
In a poll conducted April 17 through 21 by Triad Strategies and Susquehanna Polling and Research, Diamond, a Lebanon small business owner and founder of PACleanSweep, aimed at dumping incumbents in the 2006 elections, is still an unknown quantity to 79 percent of the voters.

A head-to-head match-up with incumbent Democrat Gov. Ed Rendell and Republican challenger Lynn Swann, Diamond ranks in the single digits, behind “undecided.”

Diamond, who needs to gather 67,000 signatures to get on the fall ballot as an independent, declared his candidacy earlier in April.  Triad  and Susquehanna Polling interviewed 700 registered Pennsylvania voters – asking them first to choose between only Rendell and Swann and then asking them to consider Diamond as well.

In the first match-up, Rendell polled 49 percent to the pro football Hall of Famer’s 36 percent with 12 percent undecided. Adding in Diamond, Rendell’s vote dropped to 45 percent and Swann’s, to 32 percent.  Diamond received 6 percent of the vote while the undecided factor increased to 15 percent. (The poll has a margin of error of  plus or minus 3.7 percent.

“Diamond appears to draw votes equally from the incumbent and the challenger,” said Roy Wells, Triad President.  “Conventional wisdom suggests that since both Swann and Diamond share a message of ‘we’re not from Harrisburg,’ Diamond should pull more from the Republican challenger.”

Jim Lee, President of Susquehanna Polling and Research, said the outcome suggests someone who is neither a Democrat nor a Republican has some appeal – but not enough to win a statewide election.

“We also asked voters if they approve or disapprove of the job the state House and Senate are doing in Harrisburg,” Lee said. “The result was 23 percent approval and 52 percent disapproval.”

Despite extensive media exposure since PACleanSweep was launched to protest the aborted legislative pay raise last year, Diamond is not well known to voters.  Only 5 percent said they hold a favorable opinion of Diamond while 3 percent said they have a negative opinion.

Gene Stilp, another self-declared reformer who has shared the podium with Diamond at numerous protest rallies, shares a similar fate in his effort to win the Democratic Primary for Lieutenant Governor.  Only 15 percent of the voters say they recognize Stilp’s name.  A total of 4 percent have a favorable opinion while 1 percent say they have a negative opinion.

By contrast, incumbent Lt. Gov. Catherine Baker Knoll is recognized by 81 percent of the voters, with 37 percent reporting a favorable opinion of here and 12 percent a negative view.

According to the Triad-Susquehanna Poll, Baker Knoll should win the Primary easily on May 16.  A total of 49 percent of registered Democrats said they intended to vote for Baker Knoll, compared to 9 percent for Valerie McDonald Roberts, 2 percent for Stilp and 1 percent for William Hall.

Incumbent state Treasurer Bob Casey Jr. should do even better on Primary day, according to the poll.  A total of 68 percent of Democrats polled said they would vote for Casey compared to 2 percent for Alan Sandals and 3 percent for Chuck Pennacchio.

The Triad/Susquehanna Poll shows Casey with a continuing lead over GOP incumbent U.S. Sen. Rick Santorum.  If the election were held today, 52 percent of the voters would choose Casey over the third-ranking Republican in the U.S. Senate, who would receive 35 percent of the vote.

“It’s a long way until November but if Santorum intends to close the gap, he will have to make a move soon to stifle the Casey tide,” Lee said.  “Right now, Casey has an approval rating of 49 percent compared to negatives of 36 percent.  Santorum, meanwhile, has a 38 percent approval rating compared to negatives of 40 percent.  That pretty much tells the whole story as it stands at this time.”

Wells said that, overall, voters remain concerned about taxes, jobs and economy.

“A total of 26 percent said taxes were the single most important issue they want elected officials in Harrisburg to address,” Wells said. “Jobs and the economy was second at 16 percent.”

He noted that 7 percent of voters now believe that gas and energy prices are the most important issue. “Gasoline prices were nudging $3 a gallon when we conducted the survey,” he noted.]]>
Wed, 03 May 2006 09:43:00 EDT http://www.triadstrategies.com/news/diamond-factor-invisible-in-poll http://www.triadstrategies.com/news/diamond-factor-invisible-in-poll http://www.triadstrategies.com/news/diamond-factor-invisible-in-poll
Gas Prices Change Keystone Drivers' Behaviors But Don't Shake Love of Cars
In the survey of 700 registered Pennsylvania voters completed on Oct. 1, a total of 57 percent said gasoline prices caused them to “make significant changes in … driving habits.” The poll was conducted for Triad by Susquehanna Polling.

Of those who said they have changed the way they drive (398 of the 700 surveyed) some 93 percent say they are “driving fewer miles a week by eliminating unnecessary trips or joyriding.” A total of 84 percent say they are “planning travel routes more carefully to reduce travel miles.” About two in five (42 percent) say they have “cancelled travel or vacation plans by auto.”

But only about one in nine (12 percent) said they have begun carpooling on a regular basis to save fuel and only one in six (16 percent) say they have ridden public transit or taken a taxicab on one or more occasions since gasoline prices have shot up.

In fact, gasoline prices would have to rise to $5 a gallon or more to make a significant number of motorists consider carpooling or using public transit.

“We asked people what it would take -- $3, $3.50, $4, $4.50 or $5 or more,” said Roy Wells, Triad Strategies President and Managing Director. “At $4 a gallon, the number willing to consider a switch rose to 27 percent. The price would have to go to $5 to get it up to 39 percent – or two out of five motorists.”

Wells noted that part of the reason why the number was not higher was that one in five motorists felt that public transit or carpooling was not an option because of where they live.

A total of 61 percent of those polled would be willing to try alternate fuel sources to gasoline “even if it means a somewhat higher initial cost for the automobile or having fewer gas stations selling … (the) alternative fuel.”]]>
Tue, 31 Jan 2006 09:44:00 EST http://www.triadstrategies.com/news/gas-prices-change-drivers-behaviors http://www.triadstrategies.com/news/gas-prices-change-drivers-behaviors http://www.triadstrategies.com/news/gas-prices-change-drivers-behaviors