|
 |
News Archive |
 |
|
| |
| |
|
Triad's offices featured in Harrisburg Magazine |
January 11, 2008
|
| |
 Thinking Outside the Box
Harrisburg Magazine January 2008
By Todra Payne
Download Full Article [pdf file]
No one questions when a trendy ad agency unveils curved walls slathered in silver and lavender faux leather wallpaper; but what happens when a government relations and communications firm embraces such contemporary style? According to Roy Wells, President and Managing Director of Triad Strategies, his clients respond with curiosity, but never negativity.
"When our doors open, it's not the typical space," Wells shares. "It surprises people. Curved walls aren't too common."
It's not just the contoured walls that set Triad apart. There's the overall feel that is somewhere between the Starship Enterprise and a London fashion house. The futuristic furniture shapes, the creative combination of metals, stone and wood along with the fun carpet and wall textures take the office to an unexpected level.
"We don't think of ourselves as a traditional government relations firm," Wells says. "We wanted to create a space that was more creative. We wanted an atmosphere filled with energy."
Triad Strategies didn't always look so fashionable. Before moving into their Pine and Front Street location, Triad was housed in a more traditional space with standard box offices and wood trim. When the company needed a new business address, the decision makers felt it was time to reinvent their company's image in the market place. One way to do that was through office decor. They wanted a setting that was modern, but comfortable; rich but not over the top. The finished product has been a statement to clients as well as to new hires.
"The first time I walked into this space, I was like Wow!" says Paul Hindmarsh, Triad's Director of Operations. "I'd come from state government where everything was gray I saw the open environment and immediately it conveyed 'Think outside the box.' The space helps people to think creatively".
For clients who are uncomfortable with too much creativity, Triad has dedicated one conference room to a more traditional theme. It is rarely used. |
|
|
|
|
